The name ‘Bonanza’ is a very familiar one in the Pakistani high-street. Eons ago, before the mushrooming of malls and high-end shopping areas, Bonanza stores were dotted all about the country, offering the latest in seasonal ready-to-wear to the Pakistani customer. However, when the brand expanded to ‘Bonanza Satrangi’, it moved on to a new, more extensive ballgame. ‘Satrangi’, in Urdu, denotes all the seven colors of the rainbow. And there are truly many, many colors to ‘Bonanza Satrangi’, making the shopping experience convenient for its customers.
From womenswear to menswear to fragrances and makeup, the Bonanza Satrangi umbrella has extended to a one stop shop that focuses on quality at competitive prices. This Eid, for instance, the offerings at Bonanza Satrangi include the Meethi Eid collection, the Khoob collection, the menswear range, fragrance lineup as well as beauty products.
The Meethi Eid collection
With summer droning on and Eid promising to be very hot, the Meethi Eid collection traverses easy breezy, affordable unstitched suits. The focus within the collection is primarily on print in appealing color palettes with innovations added in like chunri inspirations and jacquards that add beautiful formal touches. Prices remain well below Rs 5,000 and in fact, a three-piece from the Meethi Eid collection can cost as low as Rs 2,280.
For aficionados with a penchant for more luxurious details, the unstitched Khoob collection offers a wide variety. The suits vary from lawn to chiffon and cotton net and some feature raw silk inners and trousers. Setting off the fabric are delicate embroideries as well as add-ons like embroidered organza borders, a dupatta with zari jaal worked on it and color blocked dupattas. Prices remain well below Rs 10,000 – in fact, an ongoing sale right now has suit prices starting at around Rs 6,500 going up to about Rs 8,200!
The menswear range zeroes in on all the many requirements that men have for Eid. Viscose kurta shalwars are offered in solid, elegant hues with subtle details added in through buttons and minimal embroideries. There are timeless chikankari kurtas amd waistcoats for sprucing up a simple suit as well as a wide range of unstitched fabrics, offered with additional accessories like buttons. Prices remain competitive: suits are priced at around Rs 5,500 while unstitched fabric generally vary between Rs 2,500 and Rs 3,500.
Adding to the festivity are Fragrances for men and women. The scents are described so well in their names: a delectable ‘Velvet Vanilla’, a springtime inspired ‘Flower Fields’, a celestial ‘Heavenly’, an ebullient ‘Rang’ and then, for men, the more austere ‘King’, ‘Gentleman’, ‘Exotic’ and the Unisex, Mughal-esque ‘Shalimar’. Packaged prettily, the fragrance prices remain well below Rs 4,500 and may teeter all the way down to a Rs 1,600.
The variety is endless and the price points, very affordable. Adding to the shopping experience is the comprehensive Bonanza Satrangi website which runs on endlessly, from one collection to the other, with plenty of special discounts on offer. Customers can also place orders and make queries via Watsapp at 0300-0641038.
Ages ago, on the days preceding Eid, shoppers would flock to Bonanza stores to buy the latest festive clothes. Fast forward to present day, they can still do so – unless they’d rather flock to the website! Keeping its legacy alive, the brand continues its stronghold on the high street and today, its identity is ‘Satrangi’ indeed!